A deep dive into how digital media and Web Series develop in Columbia
Guest: Santiago Gomez, Director of the Bogota WebFest
1:30 - “There was a need in Bogota”
3:10 - “Here in Columbia, we had many years of violence, and now we have a peace process and it’s successful, and we decided to open a category that’s called Peace and Reconciliation Projects…”
8:15 - “Brands are doing it in a traditional way, They are posting explicit content of their brands, like in TV…
they have no idea how to take the risk, and talk about other content that’s going to help them, not only to strengthen their audience but to win more public”
22:15 - “Story Telling is the key"
25:30 - "What we need to do as Festivals, is show that we can take risks, and show how successful content is working in different parts of the world”